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The Role of Pro-Ecological Packaging in Shaping Purchase Intentions and Brand Image in the Food Sector: An Experimental Study
16 references·0 citing·53 second hop
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References

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  • 1932A technique for measurement of attitudes9,567 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2010Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability1,429 cited
  • 2011How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication1,024 cited
  • 2012Against the Green: A Multi-method Examination of the Barriers to Green Consumption970 cited
  • 2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature921 cited
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  • 1971Price, brand name, and product composition characteristics as determinants of perceived quality.676 cited
  • 2004Packaging and purchase decisions563 cited
  • 2016Green product purchase intention: impact of green brands, attitude, and knowledge511 cited
  • 2011Transformative green marketing: Impediments and opportunities446 cited
  • 2018Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention433 cited

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  • 2007Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention423 cited
  • 2020Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity399 cited
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