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The mediating role of brand image in the relationship between storytelling marketing and purchase intention: case study of PX mart
16 references·0 citing·50 second hop
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(1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Dimensions of Consumer Expertise (1987)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Deriving the Pricing Power of Product Features by Mining Consumer Reviews (2011)Managing Brands in the Social Media Environment (2013)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Actual Minds, Possible Worlds (1986)The Psychology of Attitudes (1997)Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion (2002)Prejudice Reduction: What Works? 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References

  • 1991The theory of planned behavior90,729 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1973Job Market Signaling16,329 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1991Why we buy what we buy: A theory of consumption values4,924 cited
  • 2000The role of transportation in the persuasiveness of public narratives.4,871 cited
  • 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix1,813 cited
  • 1991The Storytelling Organization: A Study of Story Performance in an Office- Supply Firm1,723 cited
  • 2011Self-image congruence in consumer behavior435 cited
  • 2021Resources and digital export: An RBV perspective on the role of digital technologies and capabilities in cross-border e-commerce428 cited
  • 2018Technology at the dinner table: Ordering food online through mobile apps347 cited
  • 2022Toward advancing theory on creativity in marketing and artificial intelligence242 cited
  • 2012Effects of advertising-evoked vicarious nostalgia on brand heritage242 cited
  • 2005

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Salesperson Empathy and Listening: Impact on Relationship Outcomes
187 cited
  • 2022Bibliometrix analysis of information sharing in social media144 cited
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