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Optimal advertising strategy for streaming platforms: Whether to purchase external consumer data
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References

  • 2011Information Privacy Research: an Interdisciplinary Review12,090 cited
  • 2014Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness863 cited
  • 2013Social Networks, Personalized Advertising, and Privacy Controls826 cited
  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
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  • 2015Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where427 cited
  • 2012Theories in online information privacy research: A critical review and an integrated framework365 cited
  • 2008An Experimental Study on Ubiquitous commerce Adoption: Impact of Personalization and Privacy Concerns317 cited
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  • 2020Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?230 cited
  • 2014An Economic Analysis of Online Advertising Using Behavioral Targeting1

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202 cited
  • 2013Competing with Privacy192 cited
  • 2009Strategies to Fight Ad-Sponsored Rivals188 cited
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