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Growth hacking capability: Antecedents and performance implications in the context of SMEs
16 references·0 citing·37 second hop
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References

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  • 1993MARKOR: A Measure of Market Orientation

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2,353 cited
  • 2004Responsive and Proactive Market Orientation and New‐Product Success*1,465 cited
  • 2018Green innovation and organizational performance: The influence of big data and the moderating role of management commitment and HR practices1,280 cited
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