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Using Data-Driven Marketing to Improve Customer Retention for U.S. Businesses
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Using Data-Driven Marketing to Improve Customer Retention for U.S. Businesses (2024)Using Data-Driven Marketing to Improve Cu…The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail (2023)The Future of E-Commerce: Ove…How consumer digital signals are reshaping the customer journey (2022)How consumer digital signals …Factor Retention Using Machine Learning With Ordinal Data (2022)Factor Retention Using Machin…Predictive analytics using big data for increased customer loyalty: Syriatel Telecom Company case study (2020)Predictive analytics using bi…Data-driven marketing for growth and profitability (2020)Data-driven marketing for gro…The Future of Retailing (2017)The Future of RetailingConsumer and Object Experience in the Internet of Things: An Assemblage Theory Approach (2017)Consumer and Object Experienc…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…Creating Enduring Customer Value (2016)Creating Enduring Customer Va…Big Data and consumer behavior: imminent opportunities (2016)Big Data and consumer behavio…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Effective CRM Using Predictive Analytics (2015)Effective CRM Using Predictiv…Customer experience management: toward implementing an evolving marketing concept (2015)Customer experience managemen…Customer engagement: a new frontier in customer value management (2014)Customer engagement: a new fr…The dark side of CRM: advantaged and disadvantaged customers (2013)The dark side of CRM: advanta…Expanding the Role of Marketing: From Customer Equity to Market Capitalization (2009)Expanding the Role of Marketi…Naturalistic inquiry (1985)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Customer engagement in service (2017)The Discovery of Grounded Theory (2017)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Customer experience: fundamental premises and implications for research (2020)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Customer engagement: the construct, antecedents, and consequences (2016)Good, better, engaged? 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Assessing a new data privacy paradox (2024)Leveraging Big Data Analytics for Understanding Consumer Behavior in Digital Marketing: A Systematic Review (2024)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Possessions and the Extended Self (1988)Reassembling the Social (2005)The future of social media in marketing (2019)An Extended Privacy Calculus Model for E-Commerce Transactions (2006)Understanding Customer Experience Throughout the Customer Journey (2016)How Does Digital Transformation Facilitate Enterprise Total Factor Productivity? The Multiple Mediators of Supplier Concentration and Customer Concentration (2023)Transformative privacy calculus: Conceptualizing the personalization‐privacy paradox on social media (2024)Influencer marketing unlocked: Understanding the value chains driving the creator economy (2025)
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References

  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 2017The Future of Retailing1,192 cited
  • 2015Customer experience management: toward implementing an evolving marketing concept1,135 cited
  • 2016Creating Enduring Customer Value944 cited
  • 2017Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach668 cited
  • 2009Expanding the Role of Marketing: From Customer Equity to Market Capitalization289 cited
  • 2016Big Data and consumer behavior: imminent opportunities248 cited
  • 2022How consumer digital signals are reshaping the customer journey135 cited
  • 2020Data-driven marketing for growth and profitability123 cited
  • 2020Predictive analytics using big data for increased customer loyalty: Syriatel Telecom Company case study106 cited
  • 2013The dark side of CRM: advantaged and disadvantaged customers66 cited
  • 2023The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail49 cited
  • 2022Factor Retention Using Machine Learning With Ordinal Data41 cited
  • 2014Customer engagement: a new frontier in customer value management

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28 cited
  • 2015Effective CRM Using Predictive Analytics22 cited
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