SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Combined effects of packaging colour and shape on consumers’ sweetness expectations and purchase intentions for hedonic foods
16 references·0 citing·51 second hopsampled
Combined effects of packaging colour and shape on consumers’ sweetness expectations and purchase intentions for hedonic foods (2025)Combined effects of packaging colour and …Sensory Aspects of Package Design (2017)Sensory Aspects of Package De…On tasty colours and colourful tastes? Assessing, explaining, and utilizing crossmodal correspondences between colours and basic tastes (2015)On tasty colours and colourfu…Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments (2015)Does Your Company Have the Ri…Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third‐Party Information (2012)Effectiveness of Marketing Cu…Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations (2010)Tough package, strong taste: …Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis (2010)Studying the influence of pac…Testing the boundaries of the choice overload phenomenon: The effect of number of options and time pressure on decision difficulty and satisfaction (2009)Testing the boundaries of the…Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation (2009)Is Your Product on the Right …Blue or Red? Exploring the Effect of Color on Cognitive Task Performances (2009)Blue or Red? Exploring the Ef…The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion (2006)It Just Feels Good: Customers…Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Managing Images in Different …What we know about consumers’ color choices (1999)What we know about consumers’…Effects of Color as an Executional Cue in Advertising: They're in the Shade (1997)Effects of Color as an Execut…Environmental color, consumer feelings, and purchase likelihood (1992)Environmental color, consumer…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …How Advertising Works: What Do We Really Know? (1999)A multi‐method investigation of consumer motivations in impulse buying behavior (2000)The geography of thought : how Asians and Westerners think differently--and why (2003)Preference for green packaging in consumer product choices – Do consumers care? (2008)Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern (2015)Sustainability in e-commerce packaging: A review (2020)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Lisrel 8: Structural Equation Modeling With the Simplis Command Language (1993)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)The Effect of Mere Touch on Perceived Ownership (2009)An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)Advances in Consumer Research (2025)An approach to environmental psychology (1974)Atmospherics as a Marketing Tool (1974)Designing Research for Application (1981)Atmospheric Effects on Shopping Behavior (2000)The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)Triangulation between case study and survey methods in management accounting research: An assessment of validity implications (2005)Consumer perceptions of product packaging (2006)Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)The Quantitative Analysis of Social Representations (2014)Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations (2017)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The restorative benefits of nature: Toward an integrative framework (1995)Beyond pleasure and pain. (1997)Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making (1997)Assessment of Creativity (2010)Exciting red and competent blue: the importance of color in marketing (2011)Color Psychology: Effects of Perceiving Color on Psychological Functioning in Humans (2013)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Establishing Trust in Electronic Commerce Through Online Word of Mouth: An Examination Across Genders (2008)Sensation and Perception in the History of Experimental Psychology (1943)Effects of color on emotions. (1994)Seeking the Ideal Form: Product Design and Consumer Response (1995)Consumers’ response to environmentally-friendly food packaging - A systematic review (2020)The Measurement of Meaning (1957)Strategic Brand Concept-Image Management (1986)Culture and Consumption (1990)Store Atmospherics: A Multisensory Perspective (2014)Mental Representations: A Dual Coding Approach (1986)Experimental Tests of the Endowment Effect and the Coase Theorem (1990)On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Future of Retailing (2017)Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2018)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations6,024 cited
  • 2009Blue or Red? Exploring the Effect of Color on Cognitive Task Performances853 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach783 cited
  • 1992Environmental color, consumer feelings, and purchase likelihood778 cited
  • 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences604 cited
  • 2010Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations509 cited
  • 1997Effects of Color as an Executional Cue in Advertising: They're in the Shade455 cited
  • 2006It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion429 cited
  • 2010Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis382 cited
  • 2017Sensory Aspects of Package Design357 cited
  • 2015Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments316 cited
  • 2012Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third‐Party Information287 cited
  • 1999What we know about consumers’ color choices282 cited
  • 2009

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation
244 cited
  • 2009Testing the boundaries of the choice overload phenomenon: The effect of number of options and time pressure on decision difficulty and satisfaction241 cited
  • 2015On tasty colours and colourful tastes? Assessing, explaining, and utilizing crossmodal correspondences between colours and basic tastes237 cited
  • Cited by

    No citing works inside the corpus for this window.