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Toward D2A : Enhancing Luxury Fashion With Seamless and Immersive Phygital Customer Experiences
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A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design (2021)How to Promote User Purchase …Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption (2019)Shopping in Virtual Reality S…Customer engagement in evolving technological environments: synopsis and guiding propositions (2019)Customer engagement in evolvi…The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment (2018)The impact of channel integra…Customer engagement through omnichannel retailing: The effects of channel integration quality (2018)Customer engagement through o…A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity (2018)A dual model of product invol…Toward a three-dimensional framework for omni-channel (2017)Toward a three-dimensional fr…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Engaging consumers on new integrated multichannel retail settings: Challenges for retailers (2015)Engaging consumers on new int…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer engagement: the construct, antecedents, and consequences (2016)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Instagram and YouTube bloggers promote it, why should I buy? 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References

  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
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  • 2017Toward a three-dimensional framework for omni-channel400 cited
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  • 2021How to Promote User Purchase in Metaverse? A Systematic Literature Review on Consumer Behavior Research and Virtual Commerce Application Design368 cited
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  • 2018A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity290 cited
  • 2015Engaging consumers on new integrated multichannel retail settings: Challenges for retailers279 cited

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  • 2019Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption255 cited
  • 2024Digital transformation: A multidisciplinary perspective and future research agenda225 cited
  • 2019Customer engagement in evolving technological environments: synopsis and guiding propositions218 cited
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