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Acceptance of Generative AI in the Creative Industry: Examining the role of Brand Recognition and Trust in the AI adoption
16 references·0 citing·49 second hop
Acceptance of Generative AI in the Creative Industry: Examining the role of Brand Recognition and Trust in the AI adoption (2025)Acceptance of Generative AI in the Creati…Artificial Intelligence & Creativity: A Manifesto for Collaboration (2023)Artificial Intelligence & Cre…“Chatting with ChatGPT”: Analyzing the factors influencing users' intention to Use the Open AI's ChatGPT using the UTAUT model (2023)“Chatting with ChatGPT”: Anal…Theorizing artificial intelligence acceptance and digital entrepreneurship model (2021)Theorizing artificial intelli…Adoption of artificial intelligence-integrated CRM systems in agile organizations in India (2021)Adoption of artificial intell…Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables (2020)Identifying relevant segments…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Young consumers’ insights on brand equity (2015)Young consumers’ insights on …Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products (2013)Brand awareness–Brand quality…Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Consumer Acceptance and Use o…Lower bounds on sample size in structural equation modeling (2010)Lower bounds on sample size i…The Process of Customer Engagement: A Conceptual Framework (2008)The Process of Customer Engag…Global brand equity model: combining customer‐based with product‐market outcome approaches (2008)Global brand equity model: co…Trust‐based commitment: multidimensional consumer‐brand relationships (2005)Trust‐based commitment: multi…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…Factors Influencing Successful Brand Extensions (2003)Factors Influencing Successfu…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Managing brand equity : capitalizing on the value of a brand name. 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(2023)Artificial intelligence as a tool for creativity (2024)Using thematic analysis in psychology (2006)Exploring factors influencing the acceptance of ChatGPT in higher education: A smart education perspective (2024)Exploring User Adoption of ChatGPT: A Technology Acceptance Model Perspective (2024)Understanding students’ adoption of the ChatGPT chatbot in higher education: the role of anthropomorphism, trust, design novelty and institutional policy (2024)
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References

  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
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  • 2021Theorizing artificial intelligence acceptance and digital entrepreneurship model183 cited
  • 2020Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables145 cited
  • 2013Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products

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139 cited
  • 2008Global brand equity model: combining customer‐based with product‐market outcome approaches108 cited
  • 2003Factors Influencing Successful Brand Extensions106 cited
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