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Impact of cost structure and cannibalisation on live streaming pricing strategies
16 references·0 citing·42 second hop
Impact of cost structure and cannibalisation on live streaming pricing strategies (2025)Impact of cost structure and cannibalisat…Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi (2021)Effects of customer trust on …The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)The dynamic effect of interac…Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020)Enhancing consumer engagement…The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement (2019)The effects of match-ups on t…Factors influencing people’s continuous watching intention and consumption intention in live streaming (2019)Factors influencing people’s …The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)The role of live streaming in…Online relationship marketing (2018)Online relationship marketingWhat drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement (2017)What drives live-stream usage…Strategic introduction of the marketplace channel under spillovers from online to offline sales (2017)Strategic introduction of the…Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming” (2017)Competitive Strategies for Br…Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel (2006)Boiling Frogs: Pricing Strate…Influencing the online consumer's behavior: the Web experience (2004)Influencing the online consum…Competitive pricing of mixed retail and e-tail distribution channels (2004)Competitive pricing of mixed …Trust and TAM in Online Shopping: An Integrated Model1 (2003)Trust and TAM in Online Shopp…Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Direct Marketing, Indirect Pr…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories (2006)A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Principles of Marketing (1972)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis (2007)Foundations of Social Media Marketing (2014)Managing Channel Profits (1983)Channel Conflict and Coordination in the E‐Commerce Age (2004)A supply chain model with direct and retail channels (2006)Pricing policies of a competitive dual-channel green supply chain (2015)Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store (2016)An Index of Factorial Simplicity (1974)On the Evaluation of Structural Equation Models (1988)Social motivations of live-streaming viewer engagement on Twitch (2018)How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)How social presence influences impulse buying behavior in live streaming commerce? 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References

  • 2003Trust and TAM in Online Shopping: An Integrated Model18,618 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design1,815 cited
  • 2018The role of live streaming in building consumer trust and engagement with social commerce sellers1,472 cited
  • 2017What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement738 cited
  • 2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement691 cited
  • 2006Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel654 cited
  • 2020The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms646 cited
  • 2004Influencing the online consumer's behavior: the Web experience618 cited
  • 2020Enhancing consumer engagement in e-commerce live streaming via relational bonds538 cited
  • 2004Competitive pricing of mixed retail and e-tail distribution channels407 cited
  • 2017Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”404 cited
  • 2018Online relationship marketing398 cited

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2019
Factors influencing people’s continuous watching intention and consumption intention in live streaming
365 cited
  • 2017Strategic introduction of the marketplace channel under spillovers from online to offline sales345 cited
  • 2021Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi298 cited
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