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The Paradox of Customer Participation: The Role of Perceived Risk in Technology‐Based Innovation
16 references·0 citing·51 second hop
The Paradox of Customer Participation: The Role of Perceived Risk in Technology‐Based Innovation (2025)The Paradox of Customer Participation: Th…An introduction to cognitive dissonance theory and an overview of current perspectives on the theory. 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References

  • 2008Technology Acceptance Model 3 and a Research Agenda on Interventions8,138 cited
  • 2003Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited4,379 cited
  • 2013A literature and practice review to develop sustainable business model archetypes4,353 cited
  • 2006Corporate Social Responsibility, Customer Satisfaction, and Market Value3,436 cited
  • 2003Predicting e-services adoption: a perceived risk facets perspective3,346 cited
  • 2013Prospect Theory: An Analysis of Decision Under Risk3,087 cited
  • 2007Structural Equation Modeling: A Second Course2,840 cited
  • 1992The Self-Regulation of Attitudes, Intentions, and Behavior2,185 cited
  • 1998Managing Innovation: Integrating Technological, Market and Organizational Change1,856 cited
  • 2005The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations1,782 cited
  • 1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,675 cited
  • 2010Consumer Cocreation in New Product Development1,367 cited
  • 1994The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship796 cited
  • 2009The “I Designed It Myself” Effect in Mass Customization762 cited

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2019
An introduction to cognitive dissonance theory and an overview of current perspectives on the theory.
758 cited
  • 2001Sourcing By Design: Product Complexity and the Supply Chain670 cited
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