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Sustainable Consumption and Branding for Gen Z: How Brand Dimensions Influence Consumer Behavior and Adoption of Newly Launched Technological Products
16 references·7 citing·47 second hop
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(1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Designing conceptual articles: four approaches (2020)Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective (2021)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Exploring antecedents and consequences of Indonesian Muslim youths' attitude towards halal cosmetic products: A case study in Jakarta (2017)Toward an Integrated Disaster Management Approach: How Artificial Intelligence Can Boost Disaster Management (2021)Possessions and the Extended Self (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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this work references cited by second hop

References

  • 1999Whence Consumer Loyalty?4,891 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2020The theory of planned behavior: Frequently asked questions3,341 cited
  • 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited
  • 2019How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework2,416 cited
  • 2009Sustainable consumption: green consumer behaviour when purchasing products1,614 cited
  • 2003Cognitive and affective trust in service relationships1,469 cited
  • 2008Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines1,269 cited
  • 2018The Influence of Attitudes on Behavior1,047 cited
  • 2013The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook810 cited
  • 2023Social exchange theory: Systematic review and future directions619 cited
  • 2016Capturing consumer engagement: duality, dimensionality and measurement587 cited
  • 2018The role of self-determination theory in marketing science: An integrative review and agenda for research458 cited

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  • 2022Exploring ethical consumption of generation Z: theory of planned behaviour319 cited
  • 2023The role of technology adoption in sustainable development: Overview, opportunities, challenges, and future research agendas285 cited
  • Cited by

    • 2025When and how AI personalization drives sustainable purchases: The roles of relevance, privacy, and transparency in eco-friendly advertising23 cited
    • 2025Perceptions of Greenwashing and Purchase Intentions: A Model of Gen Z Responses to ESG-Labeled Digital Advertising16 cited
    • 2025Building Trust in Sustainable Journeys: The Interplay Between Green Marketing, Green Brand Trust, and Tourism Purchase Intentions12 cited
    • 2025Marketing Complexity of Smart Consumer Products to Global Millennial Segments12 cited
    • 2025Understanding Gen Z's Adoption of AI Technologies in Green Product Purchases11 cited
    • 2025Understanding Generation Z′s Purchasing Behaviour on Online Marketplaces: A TAM-Based Approach11 cited
    • 2025Deepening exploration of socially responsible consumption in generation z: the impacts of environmental knowledge and perceived consumer effectiveness11 cited