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Do you have the correct brand logo? Role of logo direction, perceived logo movement imagery and brand positioning
16 references·0 citing·53 second hopsampled
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Using Conceptual Metaphors of Power in Packaging Design (2014)“Proximising” climate change reconsidered: A construal level theory perspective (2016)Attitudinal effects of mere exposure. 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References

  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 2001Why Some New Products are More Successful than Others1,470 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
  • 1998Guidelines for Selecting or Modifying Logos679 cited
  • 2014Celebrity endorsement: How celebrity–brand–user personality congruence affects brand attitude and purchase intention346 cited
  • 2020A meta‐analysis of customer engagement behaviour336 cited
  • 2002Trust, Perceived Risk, and Attitudes Toward Food Technologies1330 cited
  • 2013This Logo Moves Me: Dynamic Imagery from Static Images317 cited
  • 2008It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion290 cited
  • 2012The role of brand logos in firm performance244 cited
  • 1991The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation222 cited
  • 2019Brand engagement and experience in online services194 cited
  • 1967Determinants of Private Brand Attitude139 cited
  • 2011The effects of visual rejuvenation through brand logos121 cited
  • 2012Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets

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115 cited
  • 2015Brand logo design: examining consumer response to naturalness82 cited
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