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The Role of Artificial Intelligence in Personalizing Social Media Marketing Strategies for Enhanced Customer Experience
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References

  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,902 cited
  • 2015Customer experience management: toward implementing an evolving marketing concept1,135 cited
  • 2021A Review of Key Likert Scale Development Advances: 1995–2019933 cited
  • 2020VALIDITY AND RELIABILITY IN QUANTITATIVE RESEARCH912 cited
  • 1992The Value of Brand Equity828 cited
  • 2020Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience610 cited
  • 2010Customer experience management: a critical review of an emerging idea570 cited
  • 1962On the Use of the Mass Media as "Escape": Clarification of a Concept536 cited
  • 1979Purchase Intentions and Purchase Behavior437 cited
  • 2024AI in the Workplace: A Systematic Review of Skill Transformation in the Industry322 cited
  • 2023Artificial Intelligence in Digital Marketing: Insights from a Comprehensive Review168 cited
  • 2020The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty155 cited
  • 2022The Impact of Hotel Customer Experience on Customer Satisfaction through Online Reviews129 cited
  • 2021Omnichannel Customer Experience and Management: An Integrative Review and Research Agenda120 cited
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The Application of the Principles of Responsible AI on Social Media Marketing for Digital Health
105 cited
  • 2021Automated Trouble: The Role of Algorithmic Selection in Harms on Social Media Platforms80 cited
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