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Handwritten or Machine‐Written? The Interaction Between Green Advertising Appeals and Typefaces on Product Purchase Intentions
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Handwritten or Machine‐Written? The Interaction Between Green Advertising Appeals and Typefaces on Product Purchase Intentions (2025)Handwritten or Machine‐Written? The Inter…Anthropomorphism brings us closer: The mediating role of psychological distance in User–AI assistant interactions (2021)Anthropomorphism brings us cl…Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? 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(2010)Construal-level theory of psy…Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support (2009)Self-Benefit versus Other-Ben…Agency and communion from the perspective of self versus others. (2007)Agency and communion from the…Color and shopping intentions (2003)Color and shopping intentionsA model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. 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References

  • 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.7,356 cited
  • 2010Construal-level theory of psychological distance.6,611 cited
  • 2013Imagery and Verbal Processes4,142 cited
  • 2007Agency and communion from the perspective of self versus others.1,298 cited
  • 2010The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference1,199 cited
  • 2011Exciting red and competent blue: the importance of color in marketing735 cited
  • 2009Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support642 cited
  • 2003Color and shopping intentions448 cited
  • 2017Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me445 cited
  • 2021Anthropomorphism brings us closer: The mediating role of psychological distance in User–AI assistant interactions405 cited
  • 2017Color and emotion: effects of hue, saturation, and brightness403 cited
  • 2013The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions399 cited
  • 2019Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation364 cited
  • 2012Vicarious dishonesty: When psychological closeness creates distance from one’s moral compass

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297 cited
  • 2014Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption282 cited
  • 2013The Distinct Affective Consequences of Psychological Distance and Construal Level262 cited
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