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Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy
16 references·0 citing·45 second hopsampled
Strategic choices in live-streaming e-commerce: Balancing live-streaming selling mode and return-freight insurance strategy (2025)Strategic choices in live-streaming e-com…The adoption of live streaming channel considering impulse buying and product returns (2024)The adoption of live streamin…Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective (2024)Should live broadcasting plat…Channel Choice in Live Streaming Commerce (2024)Channel Choice in Live Stream…Optimal selling format considering price discount strategy in live-streaming commerce (2023)Optimal selling format consid…Livestream e-commerce in a platform supply chain: A product-fit uncertainty reduction perspective (2023)Livestream e-commerce in a pl…Influencer selection and strategic analysis for live streaming selling (2023)Influencer selection and stra…Channel strategies for competing retailers: Whether and when to introduce live stream? (2023)Channel strategies for compet…Should manufacturers open live streaming shopping channels? (2022)Should manufacturers open liv…Price and Quality Strategy in Live Streaming E-Commerce With Consumers’ Social Interaction and Celebrity Sales Agents (2022)Price and Quality Strategy in…Signaling Quality with Return Insurance: Theory and Empirical Evidence (2021)Signaling Quality with Return…Offering return-freight insurance or not: Strategic analysis of an e-seller's decisions (2021)Offering return-freight insur…Pricing and return strategy of online retailers based on return insurance (2020)Pricing and return strategy o…Impact of artificial intelligence adoption on online returns policies (2020)Impact of artificial intellig…A production and distribution planning of perishable products with a fixed lifetime under vertical competition in the seller-buyer systems: A real-world application (2020)A production and distribution…When to introduce an online channel, and offer money back guarantees and personalized pricing? (2016)When to introduce an online c…Money-Back Guarantees: Helping the Low-Quality Retailer (2012)Money-Back Guarantees: Helpin…Product and Price Competition in a Duopoly (1988)Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs (1995)Time Value of Commercial Product Returns (2006)Price competition and co-operation in a duopoly closed-loop supply chain (2014)Online and offline retailing: What we know and directions for future research (2022)Pricing and sales-effort analysis of dual-channel supply chain with channel preference, cross-channel return and free riding behavior based on revenue-sharing contract (2022)Going Backwards: Reverse Logistics Trends and Practices (1999)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Taking stock of consumer returns: A review and classification of the literature (2019)Forays into omnichannel: An online retailer’s strategies for managing product returns (2020)Gains and Losses of Key Opinion Leaders’ Product Promotion in Livestream E-commerce (2023)“Bricks and Clicks”: The Impact of Product Returns on the Strategies of Multichannel Retailers (2010)Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time (2012)Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits (2017)Artificial intelligence-driven music biometrics influencing customers’ retail buying behavior (2021)Product returns management: a comprehensive review and future research agenda (2021)Understanding product returns: A systematic literature review using machine learning and bibliometric analysis (2021)Perishable Inventory Theory: A Review (1982)Coordinated supply chain management (1996)Recent trends in modeling of deteriorating inventory (2001)Exploring the factors influencing consumer engagement behavior regarding short-form video advertising: A big data perspective (2022)Exploring the potential of business models for sustainability and big data for food waste reduction (2022)The effects of green advertising appeal and message type on purchase intention (2024)Job Market Signaling (1973)Price and Advertising Signals of Product Quality (1986)Signaling Games and Stable Equilibria (1987)Extracting values from consumer returns: The role of return-freight insurance for competing e-sellers (2022)The impact of cross-selling on managing consumer returns in omnichannel operations (2022)Optimal return shipping insurance policy with consumers' anticipated regret (2023)Price and Quantity Competition in a Differentiated Duopoly (1984)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Optimal contracts with moral hazard and adverse selection in a live streaming commerce market (2023)Research on the driving factors and impact mechanisms of green new quality productive forces in high-tech retail enterprises under China's Dual Carbon Goals (2024)The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis (2024)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Spillover effects of live streaming selling in a dual-channel supply chain (2023)Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)Stability in Competition (1929)Challenges and Opportunities in Multichannel Customer Management (2006)Retailer’s information sharing and manufacturer’s channel expansion in the live-streaming E-commerce era (2024)Why do people watch others play video games? An empirical study on the motivations of Twitch users (2016)Brands’ Livestream Selling with Influencers’ Converting Fans into Consumers (2024)Should live streaming be adopted for agricultural supply chain considering platform’s quality improvement and blockchain support? (2025)
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References

  • 2023Optimal selling format considering price discount strategy in live-streaming commerce236 cited
  • 2012Money-Back Guarantees: Helping the Low-Quality Retailer200 cited
  • 2016When to introduce an online channel, and offer money back guarantees and personalized pricing?188 cited
  • 2023Channel strategies for competing retailers: Whether and when to introduce live stream?171 cited
  • 2023Livestream e-commerce in a platform supply chain: A product-fit uncertainty reduction perspective132 cited
  • 2020A production and distribution planning of perishable products with a fixed lifetime under vertical competition in the seller-buyer systems: A real-world application122 cited
  • 2024Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective110 cited
  • 2022Should manufacturers open live streaming shopping channels?107 cited
  • 2021Signaling Quality with Return Insurance: Theory and Empirical Evidence106 cited
  • 2020Impact of artificial intelligence adoption on online returns policies98 cited
  • 2024The adoption of live streaming channel considering impulse buying and product returns98 cited
  • 2021Offering return-freight insurance or not: Strategic analysis of an e-seller's decisions95 cited
  • 2022Price and Quality Strategy in Live Streaming E-Commerce With Consumers’ Social Interaction and Celebrity Sales Agents88 cited

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2024
Channel Choice in Live Streaming Commerce
88 cited
  • 2023Influencer selection and strategic analysis for live streaming selling80 cited
  • 2020Pricing and return strategy of online retailers based on return insurance79 cited
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