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From Screen to Cart: Unpacking the Moderating Role of Sale Proneness in Product Placement-Driven Impulse Buying
16 references·0 citing·46 second hop
From Screen to Cart: Unpacking the Moderating Role of Sale Proneness in Product Placement-Driven Impulse Buying (2025)From Screen to Cart: Unpacking the Modera…Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Assessing measurement model q…Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Digital Content Marketing's R…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…A personality trait-based interactionist model of job performance. (2003)A personality trait-based int…The Influence of Culture on Consumer Impulsive Buying Behavior (2002)The Influence of Culture on C…Congruency of scent and music as a driver of in-store evaluations and behavior (2001)Congruency of scent and music…The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The Match-Up Hypothesis: Phys…Situation Trait Relevance, Trait Expression, and Cross-Situational Consistency: Testing a Principle of Trait Activation (2000)Situation Trait Relevance, Tr…Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Price Perceptions and Consume…Time-inconsistent Preferences and Consumer Self-Control (1991)Time-inconsistent Preferences…User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…The Buying Impulse (1987)The Buying ImpulseStructural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…An approach to environmental psychology (1974)An approach to environmental …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)The Conduct of Inquiry (1967)Estimation of a Model with Multiple Indicators and Multiple Causes of a Single Latent Variable (1975)User Acceptance of Information Technology: Toward A Unified View1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Self-efficacy mechanism in human agency. (1982)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Comparative fit indexes in structural models. (1990)The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Measuring perceptions of brand luxury (2004)Handbook of Industrial and Organizational Psychology. (1977)Research in Organizational Behavior (1984)Motivation and Personality (1997)Work Motivation Theory and Research at the Dawn of the Twenty-First Century (2004)Knowledge sharing: A review and directions for future research (2009)Making Things Happen: A Model of Proactive Motivation (2010)The Social System (1951)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of Structural Equation Modeling (2012)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Partial Least Squares Structural Equation Modeling (2021)A circumplex model of affect. (1980)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Core affect and the psychological construction of emotion. (2003)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)
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References

  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models26,283 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics19,243 cited
  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)19,111 cited
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  • 2019Assessing measurement model quality in PLS-SEM using confirmatory composite analysis6,229 cited
  • 2003A personality trait-based interactionist model of job performance.2,406 cited
  • 1987The Buying Impulse2,258 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,815 cited
  • 1991Time-inconsistent Preferences and Consumer Self-Control1,370 cited
  • 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,364 cited
  • 2000Situation Trait Relevance, Trait Expression, and Cross-Situational Consistency: Testing a Principle of Trait Activation1,261 cited
  • 2018Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

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1,182 cited
  • 2002The Influence of Culture on Consumer Impulsive Buying Behavior1,172 cited
  • 2001Congruency of scent and music as a driver of in-store evaluations and behavior1,163 cited
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