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Influence of the service marketing mix on audience decision-making in Mongolian performing arts
16 references·0 citing·48 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 2009How to Write Up and Report PLS Analyses5,398 cited
  • 2009Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration15,044 cited
  • 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,829 cited
  • 2020Use Omega Rather than Cronbach’s Alpha for Estimating Reliability. But…2,822 cited
  • 1992Application of the Theory of Planned Behavior to Leisure Choice1,461 cited
  • 1984Services Marketing: People, Technology, Strategy1,058 cited
  • 1997Graded Response Model1,051 cited
  • 1999Consumer Behaviour: A European Perspective974 cited
  • 2003The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing793 cited
  • 1982An Applied Service Marketing Theory779 cited
  • 1981Marketing Strategies and Organizational Structures for Service Firms763 cited
  • 2004Services Marketing: People, Technology, Strategy693 cited
  • 1992Basic Marketing: A Global-managerial Approach520 cited
  • 2018An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market

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477 cited
  • 1985Systems Analysis by Partial Least Squares440 cited
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