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Inclusion in action: how brand commitment impacts perception of transgender-inclusive activist ads
16 references·1 citing·47 second hop
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References

  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,365 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts4,082 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,678 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,902 cited
  • 2009Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions1,355 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,319 cited
  • 2014Brand authenticity: An integrative framework and measurement scale1,208 cited
  • 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
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  • 2009The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes1,036 cited
  • 2003Brand Familiarity and Advertising Repetition Effects865 cited
  • 2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?827 cited
  • 2012Identity-based consumer behavior658 cited
  • 2018

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Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising
595 cited
  • 2017Authenticity in branding – exploring antecedents and consequences of brand authenticity592 cited
  • 2008Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims552 cited
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    • 2025Online brand activism in global controversies: emotion expression, gender stereotyping, and ideological responses5 cited