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Minnie, Minnie Tickled the Parson
4 references·0 citing·17 second hop
Minnie, Minnie Tickled the Parson (1986)Minnie, Minnie Tickled the ParsonPhysiological measurement of advertising effects (1984)Physiological measurement of …Attitude Measures That Predict Purchase (1983)Attitude Measures That Predic…Recall versus Persuasion: An Answer (1982)Recall versus Persuasion: An …Measure Validation in Marketing (1972)Measure Validation in Marketi…Applications of the sciences in marketing management (1968)Brain wave analysis. An electroencephalographic technique used for evaluating the communications‐effect of advertising (1984)Differences between basic research and the validation of specific measures: A reply to Weinstein; et al. (1985)Nöropazarlama: Reklam Etkinliğinin Psikofizyolojik Tekniklerle Değerlendirilmesi Üzerine Yapılmış Araştırmalarının Gözden Geçirilmesi (2015)An Empirical Investigation of Factors Influencing Young Indian Consumer Decision Making (2020)Experimental and Quasi-Experimental Designs for Research (1963)The Handbook of Social Psychology (1969)The Theory of Buyer Behavior (1971)Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing (1979)Telephone Survey Methods (1993)Social sustainability in the supply chain: Construct development and measurement validation (2016)Copy Testing Without Magic Numbers (1983)Relating the Brand Use Profile of Coupon Redeemers tο Brand and Coupon Characteristics (1987)An Assessment of Advertising Agency Service Quality (1999)The Moderating Role of Recall, Comprehension, and Brand Differentiation on the Persuasiveness of Television Advertising (1986)Anarchy of effects? Exploring attention to online advertising and multiple outcomes (2011)Effects of content class with endorsement and information relevancy on purchase intention (2011)
this work references cited by second hop

References

  • 1972Measure Validation in Marketing227 cited
  • 1983Attitude Measures That Predict Purchase27 cited
  • 1984Physiological measurement of advertising effects26 cited
  • 1982Recall versus Persuasion: An Answer20 cited

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