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Critical success factors for metaverse implementation in the service industry: A hybrid ISM-DEMATEL approach
16 references·1 citing·51 second hop
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References

  • 2021The journal coverage of Web of Science, Scopus and Dimensions: A comparative analysis2,085 cited
  • 2020A tale of two databases: the use of Web of Science and Scopus in academic papers1,554 cited
  • 2022Metaverse marketing: How the metaverse will shape the future of consumer research and practice902 cited
  • 2012Interpreting the Interpretive Structural Model896 cited
  • 2023Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation578 cited
  • 2022Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing537 cited
  • 2022Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts297 cited
  • 2019Analyzing critical success factors for implementation of drones in the logistics sector using grey-DEMATEL based approach153 cited
  • 2024Are we ready for metaverse adoption in the service industry? Theoretically exploring the barriers to successful adoption94 cited
  • 2021Stagewise Overview of Issues Influencing Organizational Technology Adoption and Use92 cited
  • 2023Metaverse in services marketing: an overview and future research directions82 cited
  • 2023Metaverse for service industries: Future applications, opportunities, challenges and research directions79 cited
  • 2023Metaverse integration challenges: An in-depth ISM and MICMAC analysis

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78 cited
  • 2024Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective67 cited
  • 2024From theory to practice: Empirical perspectives on the metaverse's potential61 cited
  • 2023Into the Metaverse: Technical Challenges, Social Problems, Utopian Visions, and Policy Principles60 cited
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    • 2025Integrating metaverse technologies with online retail: machine learning-based topic modeling approach9 cited