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Brand inclusivity in religion-based marketing: roles of religiosity and diversity appreciation
16 references·0 citing·49 second hop
Brand inclusivity in religion-based marketing: roles of religiosity and diversity appreciation (2025)Brand inclusivity in religion-based marke…Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research : A Curation and Research Agenda (2021)Diversity, Equity, and Inclus…Social Identity Theory (2019)Social Identity TheoryDiversity in the Workplace: A Review, Synthesis, and Future Research Agenda (2018)Diversity in the Workplace: A…The elaboration likelihood model: review, critique and research agenda (2014)The elaboration likelihood mo…Priming, Replication, and the Hardest Science (2014)Priming, Replication, and the…Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Sources of Method Bias in Soc…The Advantages of an Inclusive Definition of Attitude (2007)The Advantages of an Inclusiv…Scaling Procedures (2003)Scaling ProceduresMarketing in a multicultural world (2003)Marketing in a multicultural …Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories (1999)Consumers' Processing of Pers…Positive mood and persuasion: Different roles for affect under high- and low-elaboration conditions. (1993)Positive mood and persuasion:…The Effects of Religious Factors on Perceived Risk in Durable Goods Purchase Decisions (1990)The Effects of Religious Fact…Communication and Persuasion (1986)Communication and PersuasionCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Personal Religious Orientation and Prejudice. (1967)Personal Religious Orientatio…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Mood and judgment: The affect infusion model (AIM). (1995)Book Review: The Psychology of Attitudes (1997)The Role of Emotions in Marketing (1999)Quality, satisfaction and behavioral intentions (2000)Handbook of Social Psychology (2013)Nature of Prejudice (1954)Rank Correlation Methods. 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(1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Servant Leadership: A systematic review and call for future research (2018)Common Method Bias: It's Bad, It's Complex, It's Widespread, and It's Not Easy to Fix (2023)Attitudinal effects of mere exposure. (1968)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Influencer Marketing on Tiktok: The Roles of Humor and Followers’ Hedonic Experience (2022)Research in Organizational Behavior (1984)Psychology of intergroup relations (1986)A bibliometric review of the leadership development field: How we got here, where we are, and where we are headed (2020)Sixty years of discrimination and diversity research in human resource management: A review with suggestions for future research directions (2021)Understanding Decent Work and Meaningful Work (2022)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration (2006)Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research (2016)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It16,216 cited
  • 1986Communication and Persuasion5,382 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1967Personal Religious Orientation and Prejudice.4,602 cited
  • 2003Scaling Procedures2,147 cited
  • 2007The Advantages of an Inclusive Definition of Attitude1,258 cited
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  • 1993Positive mood and persuasion: Different roles for affect under high- and low-elaboration conditions.481 cited
  • 1999Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories424 cited
  • 1990The Effects of Religious Factors on Perceived Risk in Durable Goods Purchase Decisions402 cited
  • 2019Social Identity Theory378 cited
  • 2014The elaboration likelihood model: review, critique and research agenda368 cited
  • 2003Marketing in a multicultural world365 cited
  • 2014Priming, Replication, and the Hardest Science

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  • 2021Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research : A Curation and Research Agenda254 cited
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