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Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach
16 references·0 citing·43 second hopsampled
Optimizing Promotional Campaigns to Maximize Customer Lifetime Value: A Dynamic Learning Approach (2025)Optimizing Promotional Campaigns to Maxim…The Role of Marketer-Generated Content in Customer Engagement Marketing (2019)The Role of Marketer-Generate…Value co-creation and customer loyalty (2015)Value co-creation and custome…Contextualization and value-in-context: How context frames exchange (2011)Contextualization and value-i…Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Undervalued or Overvalued Cus…Analytics for Customer Engagement (2010)Analytics for Customer Engage…The adequacy of response rates to online and paper surveys: what can be done? (2008)The adequacy of response rate…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Modeling Customer Lifetime Value (2006)Modeling Customer Lifetime Va…RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)RFM and CLV: Using Iso-Value …Valuing Customers (2004)Valuing CustomersCo-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2004)Balancing Acquisition and Ret…A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)A Customer Lifetime Value Fra…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Counting Your Customers: Who-…The Commitment-Trust Theory of Relationship Marketing (1994)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Customer Engagement as a New Perspective in Customer Management (2010)Toward a theory of customer engagement marketing (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Econometric Analysis of Panel Data (2021)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Evolving to a New Dominant Logic for Marketing (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Service-dominant logic: reactions, reflections and refinements (2006)Managing the co-creation of value (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)The Strength of Weak Ties (1973)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Firm Resources and Sustained Competitive Advantage (1991)The Role of Customer Engagement Behavior in Value Co-Creation (2014)Service-dominant logic 2025 (2016)Designing conceptual articles: four approaches (2020)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)Competitive Advantage through Engagement (2015)Survey research methods (1990)Mail and internet surveys : the tailored design method (2007)Mail and Internet Surveys: The Tailored Design Method (2007)On the Validity of Student Evaluation of Teaching (2013)Increased generalized anxiety, depression and distress during the COVID-19 pandemic: a cross-sectional study in Germany (2020)The Covid-19 pandemic and mental health of first-year college students: Examining the effect of Covid-19 stressors using longitudinal data (2021)Marketing Research (1970)Partnering as a Focused Market Strategy (1991)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Principles of Corporate Finance. (1981)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Innovation diffusion and new product growth models: A critical review and research directions (2010)
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References

  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2008The adequacy of response rates to online and paper surveys: what can be done?2,579 cited
  • 2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value1,381 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 2011Contextualization and value-in-context: How context frames exchange1,162 cited
  • 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
  • 2004Valuing Customers848 cited
  • 2004Balancing Acquisition and Retention Resources to Maximize Customer Profitability751 cited
  • 2006Modeling Customer Lifetime Value732 cited
  • 1987Counting Your Customers: Who-Are They and What Will They Do Next?636 cited
  • 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
  • 2010Analytics for Customer Engagement452 cited
  • 2015Value co-creation and customer loyalty

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382 cited
  • 2019The Role of Marketer-Generated Content in Customer Engagement Marketing298 cited
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