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Artificial Intelligence in Green Marketing: A Systematic Literature Review
16 references·0 citing·50 second hop
Artificial Intelligence in Green Marketing: A Systematic Literature Review (2025)Artificial Intelligence in Green Marketin…Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media (2024)Virtual humans as social acto…Role of artificial intelligence on green economic development: Joint determinates of natural resources and green total factor productivity (2023)Role of artificial intelligen…Search where you will find most: Comparing the disciplinary coverage of 56 bibliographic databases (2022)Search where you will find mo…Digital transformation of peatland eco-innovations (‘Paludiculture’): Enabling a paradigm shift towards the real-time sustainable production of ‘green-friendly’ products and services (2022)Digital transformation of pea…When technology meets people: the interplay of artificial intelligence and human resource management (2021)When technology meets people:…The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)The PRISMA 2020 statement: an…Sustainable AI: AI for sustainability and the sustainability of AI (2021)Sustainable AI: AI for sustai…Artificial intelligence-enabled environmental sustainability of products: Marketing benefits and their variation by consumer, location, and product types (2020)Artificial intelligence-enabl…The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI) (2019)The Feeling Economy: Managing…“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)“Green Marketing”: An analysi…Artificial intelligence in supply chain management: theory and applications (2009)Artificial intelligence in su…Google Scholar as a new source for citation analysis (2007)Google Scholar as a new sourc…Comparison of PubMed, Scopus, Web of Science, and Google Scholar: strengths and weaknesses (2007)Comparison of PubMed, Scopus,…Green marketing: legend, myth, farce or prophesy? (2005)Green marketing: legend, myth…Relationships between operational practices and performance among early adopters of green supply chain management practices in Chinese manufacturing enterprises (2004)Relationships between operati…An Introduction To Green Marketing (1994)An Introduction To Green Mark…It's not Easy Being Green (1994)Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development (1994)Green and competitive: ending the stalemate (1995)Opportunities for green marketing: young consumers (2008)Green Human Resource Management and Employee Green Behavior: An Empirical Analysis (2019)Cultural diversity in organizations : theory, research, and practice (1993)The End of Business Schools? Less Success Than Meets the Eye (2002)An index to quantify an individual's scientific research output (2005)Design-Based Research (2012)Analyzing the Scientific Evolution of Social Work Using Science Mapping (2014)How Social Innovation ‘Came to Be’: Tracing the Evolution of a Contested Concept (2016)A Natural-Resource-Based View of the Firm (1995)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage (1998)BUILDING A MORE COMPLETE THEORY OF SUSTAINABLE SUPPLY CHAIN MANAGEMENT USING CASE STUDIES OF 10 EXEMPLARS (2009)An organizational theoretic review of green supply chain management literature (2010)Green supply chain management: A review and bibliometric analysis (2015)Modeling Supply Chain Dynamics: A Multiagent Approach* (1998)Supply chain modeling: past, present and future (2002)Journal of Universal Computer Science (2020)Artificial intelligence applications in supply chain management (2021)Artificial intelligence in operations management and supply chain management: an exploratory case study (2021)Building supply-chain resilience: an artificial intelligence-based technique and decision-making framework (2021)Principles of Marketing (1972)Building Strong Brands (1995)The Drivers of Greenwashing (2011)Sustainability‐oriented capabilities for eco‐innovation: Meeting the regulatory, technology, and market demands (2019)Understanding the role of green bonds in advancing sustainability (2020)On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach (2021)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement (2009)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA Statement. (2009)Global prevalence and burden of depressive and anxiety disorders in 204 countries and territories in 2020 due to the COVID-19 pandemic (2021)PRISMA 2020 explanation and elaboration: updated guidance and exemplars for reporting systematic reviews (2021)PRISMA-S: an extension to the PRISMA Statement for Reporting Literature Searches in Systematic Reviews (2021)The Economics of Welfare (1933)AI4People—An Ethical Framework for a Good AI Society: Opportunities, Risks, Principles, and Recommendations (2018)Gender Shades: Intersectional Accuracy Disparities in Commercial Gender Classification (2018)Artificial intelligence, systemic risks, and sustainability (2021)Artificial Intelligence and Sustainable Decisions (2022)The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective (2022)Science mapping software tools: Review, analysis, and cooperative study among tools (2011)The Role of Google Scholar in Evidence Reviews and Its Applicability to Grey Literature Searching (2015)Which academic search systems are suitable for systematic reviews or meta‐analyses? Evaluating retrieval qualities of Google Scholar, PubMed, and 26 other resources (2019)Re‐examining green purchase behaviour and the green consumer profile: new evidences (2012)International journal of Business & Management (2016)Green marketing consumer-level theory review: A compendium of applied theories and further research directions (2017)Rising with the machines: A sociotechnical framework for bringing artificial intelligence into the organization (2020)A systematic literature review on the impact of artificial intelligence on workplace outcomes: A multi-process perspective (2021)AI-employee collaboration and business performance: Integrating knowledge-based view, socio-technical systems and organisational socialisation framework (2022)
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References

  • 2021The PRISMA 2020 statement: an updated guideline for reporting systematic reviews107,380 cited
  • 2007Comparison of PubMed, Scopus, Web of Science, and Google Scholar: strengths and weaknesses5,030 cited
  • 2004Relationships between operational practices and performance among early adopters of green supply chain management practices in Chinese manufacturing enterprises2,773 cited
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  • 2021Sustainable AI: AI for sustainability and the sustainability of AI934 cited
  • 2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature921 cited
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  • 2022Search where you will find most: Comparing the disciplinary coverage of 56 bibliographic databases210 cited
  • 2023Role of artificial intelligence on green economic development: Joint determinates of natural resources and green total factor productivity198 cited

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2020
Artificial intelligence-enabled environmental sustainability of products: Marketing benefits and their variation by consumer, location, and product types
164 cited
  • 2022Digital transformation of peatland eco-innovations (‘Paludiculture’): Enabling a paradigm shift towards the real-time sustainable production of ‘green-friendly’ products and services128 cited
  • 2024Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media126 cited
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