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Agency theory as a framework for advertising agency compensation decisions
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Agency theory as a framework for advertising agency compensation decisions (1993)Agency theory as a framework for advertis…Government/business relations: an agency-theory perspective on the procurement of market research (2010)Government/business relations…Advertising Agency Compensation, Client Evaluation and Switching Costs: An Extension of Agency Theory (2010)Advertising Agency Compensati…Incentive-based compensation to advertising agencies: A principal–agent approach (2005)Incentive-based compensation …Developing an account‐management lifecycle for advertising agency‐client relationships (2004)Developing an account‐managem…Towards an Organizational Theory of Advertising: Agency—Client Relationships in South Africa (1996)Towards an Organizational The…The Organisation of Industry (1972)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The Economic Institutions of Capitalism (1987)Advertising's imbroglio (1999)Account planning: whose role is it anyway? (2003)How loud does the Lion roar?: Awards as signals of quality for advertising creatives (2023)Agency Problems and the Theory of the Firm (1980)Agency Theory: An Assessment and Review (1989)DYNAMICS OF TRUST BETWEEN CLIENTS AND THEIR ADVERTISING AGENCIES: ADVANCES IN PERFORMANCE THEORY (2005)Agency–Client Relationship Factors Across Life-Cycle Stages (2008)Evaluation and decision making in social media marketing (2017)Moral Hazard and Observability (1979)Multitask Principal–Agent Analyses: Incentive Contracts, Asset Ownership, and Job Design (1991)Selection model based on ANP and GRA for independent media agencies (2010)Foundations of social theory (1990)The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)Implementing diversity strategies (2011)Determinants of Business Climate Perceptions in Small and Medium-Sized Enterprises: Does Managerial Ownership Matter? (2013)Antecedents of agency problems in service outsourcing (2018)Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)STAKEHOLDER‐AGENCY THEORY (1992)
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  • 2004Developing an account‐management lifecycle for advertising agency‐client relationships53 cited
  • 2005Incentive-based compensation to advertising agencies: A principal–agent approach35 cited
  • 2010Advertising Agency Compensation, Client Evaluation and Switching Costs: An Extension of Agency Theory27 cited
  • 1996Towards an Organizational Theory of Advertising: Agency—Client Relationships in South Africa12 cited
  • 2010Government/business relations: an agency-theory perspective on the procurement of market research4 cited

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