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The Competition Effects of Lookalike Private Label Products · Study

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ChapterThe Competition Effects of Lookalike Private Label Products

Paul Dobson2014

Chapter2014

The Competition Effects of Lookalike Private Label Products

9 citations·0/0 files stored·Springer proceedings in business and economics

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Consumer Market Behavior and Pricing Merger and Competition Analysis Diverse Legal and Medical Studies

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References

2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality 2004Understanding retail branding: conceptual insights and research priorities 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase 2002Positioning of Store Brands 2007Private Label Strategy: How to Meet the Store Brand Challenge 2008Private Label Strategy: How to Meet the Store Brand Challenge 2007Consumer confusion proneness: scale development, validation, and application 2013Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution

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2013Copy Alert: A Method and Metric to Detect Visual Copycat Brandsarticle · 7 shared references 2017Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluationarticle · 7 shared references 2017Consumer evaluations of trend imitation: brand equity, consumer attitudes and preferencearticle · 7 shared references 2016The effects of processing mode and brand scandals on copycat product evaluationsarticle · 7 shared references 2015The impact of copycat packaging strategies on the adoption of private labelsarticle · 6 shared references 2020Private label management: A literature reviewarticle · 6 shared references

Details

Year2014

Typechapter

Published2014-01-01

VenueSpringer proceedings in business and economics

ISSN-L2198-7246

Languageen

Citations9

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-3-319-07194-7_2

openalex_workW45144671

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