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The Competition Effects of Lookalike Private Label Products
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The Competition Effects of Lookalike Private Label Products (2014)The Competition Effects of Lookalike Priv…Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution (2013)Look at Me! Look at Me! Consp…Handbook of Marketing Strategy (2012)Handbook of Marketing StrategyWhen High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation (2011)When High-Similarity Copycats…Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research (2009)Review of literature – Future…Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase (2009)Does In-Store Marketing Work?…Private Label Strategy: How to Meet the Store Brand Challenge (2008)Private Label Strategy: How t…Private Label Strategy: How to Meet the Store Brand Challenge (2007)Private Label Strategy: How t…Consumer confusion proneness: scale development, validation, and application (2007)Consumer confusion proneness:…Brand Dilution: When Do New Brands Hurt Existing Brands? 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References

  • 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
  • 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
  • 2002Positioning of Store Brands394 cited
  • 2007Private Label Strategy: How to Meet the Store Brand Challenge332 cited
  • 2008Private Label Strategy: How to Meet the Store Brand Challenge257 cited
  • 2007Consumer confusion proneness: scale development, validation, and application240 cited
  • 2013Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution220 cited
  • 2004Economics of Private Labels: A Survey of Literature156 cited
  • 1999Brand imitation and its effects on innovation, competition, and brand equity148 cited
  • 2001Consumer evaluations of brand imitations126 cited
  • 2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research118 cited
  • 2012Handbook of Marketing Strategy115 cited
  • 2011When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation112 cited

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  • 2006Brand Dilution: When Do New Brands Hurt Existing Brands?99 cited
  • 2004Sincere Flattery: Trade‐Dress Imitation and Consumer Choice93 cited
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