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References

1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
1985Competitive advantage, creating and sustaining superior performance10,284 cited
1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
1993Pioneer Advantage: Marketing Logic or Marketing Legend?815 cited
1994Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes445 cited
1996What is Brand Equity Anyway, and how do you Measure it?302 cited

2006Customer satisfaction and loyalty in a digital environment: an empirical test190 cited
2001What is Differentiation and How Does it Work ?147 cited
2006A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands120 cited
2007Evidence concerning the Importance of Perceived Brand Differentiation110 cited
2018Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment108 cited
2010Positioning and differentiation by using brand personality attributes104 cited
2011The effect of country of origin on brand equity: an empirical study on generic drugs100 cited
2019Measuring Innovation and Product Differentiation: Evidence from Mutual Funds99 cited

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