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Erfolgsmessung und Controlling der Unternehmenskommunikation: Wertbeitrag, Bezugsrahmen und Vorgehensweisen
16 references·3 citing·30 second hop
Erfolgsmessung und Controlling der Unternehmenskommunikation: Wertbeitrag, Bezugsrahmen und Vorgehensweisen (2014)Erfolgsmessung und Controlling der Untern…Einführung in das Controlling (2020)Einführung in das ControllingPublic Relations and Communication Management: Current Trends and Emerging Topics (2014)Public Relations and Communic…Methoden der empirischen Kommunikationsforschung (2012)Methoden der empirischen Komm…Strategisches Management : wie strategische Initiativen zum Wandel führen (2011)Strategisches Management : wi…Unternehmenskommunikation 2.0 (2008)Unternehmenskommunikation 2.0Public relations research: European and international perspectives and innovations (2008)Public relations research: Eu…Public Relations Research (2008)Public Relations ResearchExcellence Theory in Public Relations: Past, Present, and Future (2008)Excellence Theory in Public R…Wettbewerbsvorteile. Spitzenleistungen erreichen und behaupten (2007)Wettbewerbsvorteile. Spitzenl…Methoden der empirischen Kommunikationsforschung (2005)Methoden der empirischen Komm…Primer of Public Relations Research (2004)Primer of Public Relations Re…Corporate Brand Management (2004)Corporate Brand ManagementPrimer of public relations research (2002)Primer of public relations re…Interne Markenführung (2001)Interne MarkenführungStrategy Safari: A Guided Tour through The Wilds of Strategic Management (1999)Strategy Safari: A Guided Tou…Strategy safari: a guided tour through the wilds of strategic management (1999)Strategy safari: a guided tou…Evaluation von Hochschulkommunikation (2018)Evaluation von Hochschulkommu…Strategische Kommunikation – Zentrale Fragestellungen aus Sicht der Unternehmenskommunikation (2016)Strategische Kommunikation – …Kommunikations-Controlling: Strategiegeleitete Steuerung mittels Wirkungsmanagement (2016)Kommunikations-Controlling: S…Organizations: Rational, Natural, and Open Systems (1988)Organization theory: modern, symbolic, and postmodern perspectives (1998)Strategic Communication: An Institutional Perspective (2009)Strategic Communication – Pillars and Perspectives of an Alternative Paradigm (2013)Use of social networks as a CSR communication tool (2016)MANAGING PUBLIC RELATIONS (2018)What to do when Stakeholders matter (2004)Lessons from innovation empirical studies in the manufacturing sector: A systematic review of the literature from 1993–2003 (2005)The Design and Implementation of Cross‐Sector Collaborations: Propositions from the Literature (2006)Reflective Communication Management, Future Ways for Public Relations Research (2005)How Activist Groups Use Websites in Media Relations: Evaluating Online Press Rooms (2006)Why Leadership Matters to Internal Communication: Linking Transformational Leadership, Symmetrical Communication, and Employee Outcomes (2014)Kundenwert — eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen (2001)The development of controller tasks: explaining the nature of controllership and its changes (2011)Conceptualisations of ‘controlling’ in German-speaking countries: analysis and comparison with Anglo-American management control frameworks (2013)Das wertbasierte Geschäftsmodell – Ein aktualisierter Strukturierungsansatz (2011)Business Model Innovation to Create and Capture Resource Value in Future Circular Material Chains (2014)Ecosystems, Strategy and Business Models in the age of Digitization - How the Manufacturing Industry is Going to Change its Logic (2016)Agile public relations planning: The Reflective Communication Scrum (2014)Journalism–PR relations revisited: The good news, the bad news, and insights into tomorrow's news (2014)Unternehmenskommunikation und Kommunikationsmanagement: Strategie, Management und Controlling (2014)Identifying trends in battery technologies with regard to electric mobility: evidence from patenting activities along and across the battery value chain (2014)Interrelating material flow cost accounting with management control systems to introduce resource efficiency into strategy (2014)Corporate Sustainability Communications: Aspects of Theory and Professionalization (2013)CSR as Organization–Employee Relationship Management Strategy (2014)Examining the interplay of an organization's prior reputation, CEO's visibility, and immediate response to a crisis (2012)Internal Reputation Management: The Impact of Authentic Leadership and Transparent Communication (2014)To support or to boycott: a public segmentation model in corporate social advocacy (2020)Strategic (Spatial) Planning Reexamined (2004)Strategic Planning for Public and Nonprofit Organizations (2015)
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  • 1999Strategy safari: a guided tour through the wilds of strategic management1,738 cited
  • 1999Strategy Safari: A Guided Tour through The Wilds of Strategic Management885 cited
  • 2007Wettbewerbsvorteile. Spitzenleistungen erreichen und behaupten485 cited
  • 2020Einführung in das Controlling335 cited
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59 cited

Cited by

  • 2018Evaluation von Hochschulkommunikation15 cited
  • 2016Kommunikations-Controlling: Strategiegeleitete Steuerung mittels Wirkungsmanagement14 cited
  • 2016Strategische Kommunikation – Zentrale Fragestellungen aus Sicht der Unternehmenskommunikation12 cited