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The Identification of Trademark Filing Strategies: Creating, Hedging, Modernizing, and Extending Brands
16 references·0 citing·34 second hop
The Identification of Trademark Filing Strategies: Creating, Hedging, Modernizing, and Extending Brands (2009)The Identification of Trademark Filing St…Drivers of Brand Extension Success (2006)Drivers of Brand Extension Su…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Leveraging the Corporate Brand (2004)Leveraging the Corporate BrandA comparison of string distance metrics for name-matching tasks (2003)A comparison of string distan…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…The Importance of the Brand in Brand Extension (1994)The Importance of the Brand i…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? (1993)Diluting Brand Beliefs: When …The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…The Effects of Brand Extensions on Market Share and Advertising Efficiency (1992)The Effects of Brand Extensio…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYUmbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond (1988)Umbrella Branding as a Signal…Information and Consumer Behavior (1970)Information and Consumer Beha…A Theory for Record Linkage (1969)Advances in Record-Linkage Methodology as Applied to Matching the 1985 Census of Tampa, Florida (1989)The State of Record Linkage and Current Research Problems (1999)Data integration: the teenage years (2006)Collective entity resolution in relational data (2007)A Survey of Indexing Techniques for Scalable Record Linkage and Deduplication (2011)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The impact of perceived corporate social responsibility on consumer behavior (2005)Advances in Consumer Research (2025)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Management ownership and market valuation (1988)Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services (1997)Does the Market Value Environmental Performance? (2001)Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Measuring customer‐based brand equity (1995)
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References

  • 1970Information and Consumer Behavior5,796 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 2003A comparison of string distance metrics for name-matching tasks1,372 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 1994The Importance of the Brand in Brand Extension819 cited
  • 1988Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond796 cited
  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
  • 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency744 cited
  • 2006Drivers of Brand Extension Success667 cited

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  • 2004Leveraging the Corporate Brand635 cited
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