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The Impact of Ad Background Color on Brand Personality and Brand Preferences
16 references·0 citing·48 second hop
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this work references cited by second hop

References

  • 1990Personality Structure: Emergence of the Five-Factor Model6,442 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
  • 1999The Malleable Self: The Role of Self-Expression in Persuasion885 cited
  • 1973A Cross-Cultural Study of the Affective Meanings of Color849 cited
  • 1973Issues in Marketing's Use of Multi-Attribute Attitude Models683 cited
  • 1985Measurement of Individual Differences in Visual versus Verbal Information Processing498 cited
  • 1997Consumer Eye Movement Patterns on Yellow Pages Advertising386 cited
  • 2000Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?381 cited
  • 1954The degree to which colors (hues) are associated with mood-tones.379 cited
  • 2004The Situational Impact of Brand Image Beliefs304 cited
  • 1995Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes300 cited
  • 1966AROUSAL PROPERTIES OF RED VERSUS GREEN259 cited
  • 1999The Brand-Personality Scale246 cited
  • 1950Color Psychology and Color Therapy: A Factual Study of the Influence of Color on Human Life

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162 cited
  • 1964The Effects of Red and Green Surroundings on Behavior130 cited
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