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Preisstrategien im Industriegütermarketing
14 references·0 citing·32 second hop
Preisstrategien im Industriegütermarketing (2004)Preisstrategien im IndustriegütermarketingValue‐Based Marketing (2012)Value‐Based MarketingAufgabenfelder, Ziele und Entwicklungstrends der Preispolitik (2003)Aufgabenfelder, Ziele und Ent…Value-based marketing: Marketing strategies for corporate growth and shareholder value (2001)Value-based marketing: Market…On the Optimality of Delegating Pricing Authority to the Sales Force (2001)On the Optimality of Delegati…Strategic Service Pricing and Yield Management (1999)Strategic Service Pricing and…Preismanagement in der unternehmerischen Praxis (1998)Preismanagement in der untern…Preispolitik für Leistungsverbunde im Business-to-Business-Marketing (1995)Preispolitik für Leistungsver…Target costing : Marktorientiertes Zielkostenmanagement (1993)Target costing : Marktorienti…Preismanagement : Analyse, Strategie, Umsetzung (1992)Preismanagement : Analyse, St…European Journal of Marketing (1991)European Journal of MarketingPricing Strategies in Industrial Markets (1980)Pricing Strategies in Industr…Delegating Pricing Authority to the Sales Force: The Effects on Sales and Profit Performance (1979)Delegating Pricing Authority …A new marketing tool: Life-cycle costing (1979)A new marketing tool: Life-cy…Industrial marketing management (1978)Industrial marketing manageme…Organizational Climate and Job Satisfaction in the Salesforce (1976)Salesforce Compensation Plans: An Agency Theoretic Perspective (1985)Compensation Plans for Single- and Multi-Product Salesforces: An Application of the Holmstrom-Milgrom Model (1993)Centralized Pricing Versus Delegating Pricing to the Salesforce Under Information Asymmetry (2004)Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance (2009)How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority (2012)Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research (1977)Influence of Formalization on the Organizational Commitment and Work Alienation of Salespeople and Industrial Buyers (1988)Delegating Pricing Decisions (2001)The chilling effects of network externalities (2009)Customer retention management processes (2006)An Integrative Framework of Value (2012)Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model (2017)Why major account selling works (1986)Project marketing and the management of discontinuity (1996)B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review (2021)Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data (2016)When and How Board Members with Marketing Experience Facilitate Firm Growth (2018)Preismanagement — Ein Sorgenkind? (2008)Preismanagement: Eine prozessorientierte Perspektive (2009)Fast-Track: Article Using Advance Purchase Orders to Forecast New Product Sales (2002)The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling (2009)Revenue Sharing in Airline Alliances (2012)How Smaller Born-Global Firms Use Networks and Alliances to Overcome Constraints to Rapid Internationalization (2006)The Role of Hubs in the Adoption Process (2009)“PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances (2022)Auktionen als Instrument zur Erhebung von Zahlungsbereitschaften (1999)Strategic Export Pricing: A Long and Winding Road (2001)Erlösquellen und Preismodelle für den Business-to-Consumer-Bereich im Internet (2005)Accounting and the business economics tradition in Germany (1996)Entwicklungslinien in Preistheorie und -management (1999)Struktur und Entwicklung der Controllingforschung — Eine Zitations-und Kozitationsanalyse von Controllingbeiträgen in deutschsprachigen wissenschaftlichen Zeitschriften von 1970 bis 2003 (2006)
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References

  • 1991European Journal of Marketing839 cited
  • 2012Value‐Based Marketing298 cited
  • 2001Value-based marketing: Marketing strategies for corporate growth and shareholder value189 cited
  • 1999Strategic Service Pricing and Yield Management165 cited
  • 1979Delegating Pricing Authority to the Sales Force: The Effects on Sales and Profit Performance126 cited
  • 2001On the Optimality of Delegating Pricing Authority to the Sales Force110 cited
  • 1978Industrial marketing management106 cited
  • 1992Preismanagement : Analyse, Strategie, Umsetzung99 cited
  • 1993Target costing : Marktorientiertes Zielkostenmanagement88 cited
  • 1998Preismanagement in der unternehmerischen Praxis38 cited
  • 1995Preispolitik für Leistungsverbunde im Business-to-Business-Marketing34 cited
  • 1979A new marketing tool: Life-cycle costing29 cited
  • 2003Aufgabenfelder, Ziele und Entwicklungstrends der Preispolitik21 cited
  • 1980Pricing Strategies in Industrial Markets13 cited

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