References

• 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
• 1979A Paradigm for Developing Better Measures of Marketing Constructs16,591 cited
• 2025Advances in Consumer Research13,486 cited
• 1996The Behavioral Consequences of Service Quality12,400 cited
• 1999Use of partial least squares (PLS) in strategic management research: a review of four recent studies7,307 cited
• 1998Modern Methods for Business Research6,593 cited
• 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
• 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,486 cited
• 1976Basking in reflected glory: Three (football) field studies.2,360 cited
• 1995On the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution1,223 cited
• 1998Symbolic and functional positioning of brands665 cited
• 2001The effects of brand associations on consumer response599 cited
• 1991The Positive Social and Self Concept Consequences of Sports Team Identification589 cited
• 2002Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport539 cited
• 1998