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Improved Scale Development in Marketing: An Empirical Illustration · Study

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ArticleImproved Scale Development in Marketing: An Empirical Illustration

Nic S. Terblanché2008

Article2008

Improved Scale Development in Marketing: An Empirical Illustration

Nic S. Terblanché · Christo Boshoff

43 citations·0/0 files stored·International Journal of Market Research

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Psychometric Methodologies and Testing Customer Service Quality and Loyalty Business Strategies and Management Research

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 1995A Review of Scale Development Practices in the Study of Organizations 1994A Meta-Analysis of Cronbach's Coefficient Alpha 2002The C-OAR-SE procedure for scale development in marketing 1991The use of lisrel in validating marketing constructs 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices 1981Construct Validity: A Review of Basic Issues and Marketing Practices

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Year2008

Typearticle

Published2008-01-01

VenueInternational Journal of Market Research

ISSN-L1470-7853

Languageen

Citations43

Files0 public / 0

ShelfPsychometric Methodologies and Testing

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doi10.1177/147078530805000108

openalex_workW561504243

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