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Improved Scale Development in Marketing: An Empirical Illustration
16 references·0 citing·40 second hopsampled
Improved Scale Development in Marketing: An Empirical Illustration (2008)Improved Scale Development in Marketing: …The C-OAR-SE procedure for scale development in marketing: a comment (2005)The C-OAR-SE procedure for sc…The C-OAR-SE procedure for scale development in marketing (2002)The C-OAR-SE procedure for sc…Opportunities for Improving Consumer Research through Latent Variable Structural Equation Modeling (2001)Opportunities for Improving C…On the use of structural equation models for marketing modeling (2000)On the use of structural equa…Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century (1999)Marketing Research: A State-o…Viability of exploratory factor analysis as a precursor to confirmatory factor analysis (1996)Viability of exploratory fact…Construct validation of a measure of adaptive-innovative cognitive styles in consumption (1996)Construct validation of a mea…A Review of Scale Development Practices in the Study of Organizations (1995)A Review of Scale Development…A Meta-Analysis of Cronbach's Coefficient Alpha (1994)A Meta-Analysis of Cronbach's…The use of lisrel in validating marketing constructs (1991)The use of lisrel in validati…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Structural equation models and personality research (1986)Structural equation models an…Methodology Review: Assessing Unidimensionality of Tests and ltenls (1985)Methodology Review: Assessing…Construct Validity: A Review of Basic Issues and Marketing Practices (1981)Construct Validity: A Review …Reliability: A Review of Psychometric Basics and Recent Marketing Practices (1979)Reliability: A Review of Psyc…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Understanding Attitudes and Predicting Social Behavior (1980)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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(1956)The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The use of partial least squares path modeling in international marketing (2009)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques1 (2011)Differences Between Tight and Loose Cultures: A 33-Nation Study (2011)
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 1995A Review of Scale Development Practices in the Study of Organizations3,192 cited
  • 1994A Meta-Analysis of Cronbach's Coefficient Alpha3,020 cited
  • 2002The C-OAR-SE procedure for scale development in marketing2,483 cited
  • 1991The use of lisrel in validating marketing constructs1,864 cited
  • 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices1,592 cited
  • 1981Construct Validity: A Review of Basic Issues and Marketing Practices1,196 cited
  • 1985Methodology Review: Assessing Unidimensionality of Tests and ltenls1,014 cited
  • 1996Viability of exploratory factor analysis as a precursor to confirmatory factor analysis732 cited
  • 2000On the use of structural equation models for marketing modeling456 cited
  • 2001Opportunities for Improving Consumer Research through Latent Variable Structural Equation Modeling217 cited
  • 2005The C-OAR-SE procedure for scale development in marketing: a comment205 cited
  • 1996Construct validation of a measure of adaptive-innovative cognitive styles in consumption173 cited

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1999
Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century
171 cited
  • 1986Structural equation models and personality research96 cited
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