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Consumer’s Brand Trust and Its Link to Brand Loyalty
16 references·0 citing·33 second hop
Consumer’s Brand Trust and Its Link to Brand Loyalty (2015)Consumer’s Brand Trust and Its Link to Br…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Not So Different After All: A Cross-Discipline View Of Trust (1998)Not So Different After All: A…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The Structure of Commitment in Exchange (1995)The Structure of Commitment i…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Explaining the Limited Effectiveness of Legalistic “Remedies” for Trust/Distrust (1993)Explaining the Limited Effect…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)A Model of Distributor Firm a…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Consumer behavior and marketing action (1981)Consumer behavior and marketi…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…Principles of Marketing (1972)Principles of MarketingThe Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorTrust and suspicion (1958)Trust and suspicionA Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Framing of Decisions and the Psychology of Choice (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Economic Action and Social Structure: The Problem of Embeddedness (1985)Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness (1997)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)The Evolution of Cooperation (1981)Institutions, Institutional Change and Economic Performance (1990)On the dimensionality of organizational justice: A construct validation of a measure. (2001)Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Understanding Customer Experience Throughout the Customer Journey (2016)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 1998Not So Different After All: A Cross-Discipline View Of Trust10,264 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
  • 1972Principles of Marketing5,587 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 1995The Structure of Commitment in Exchange2,238 cited
  • 1958Trust and suspicion2,076 cited
  • 1993Explaining the Limited Effectiveness of Legalistic “Remedies” for Trust/Distrust1,545 cited

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1981
Consumer behavior and marketing action
1,396 cited

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