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Cited by

• 2013Exploring the conceptualization of the sensory dimension of tourist experiences355 cited
• 2016Tourists' memories, sensory impressions and loyalty: In loco and post-visit study in Southwest Portugal247 cited
• 2012The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales167 cited
• 2015Neuromarketing and consumer neuroscience: current understanding and the way forward135 cited
• 2014Neuromarketing and Evaluation of Cognitive and Emotional Responses of Consumers to Marketing Stimuli.116 cited
• 2020An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction90 cited
• 2018Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation85 cited
• 2021Neuromarketing: The popularity of the brain-imaging and physiological tools81 cited
• 2020Neuromarketing for a better understanding of consumer needs and emotions66 cited
• 2022Exploring the Boundaries of Neuromarketing Through Systematic Investigation62 cited
• 2020Fundamentals of neuromarketing: What is it all about?59 cited
• 2021Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Markets55 cited
• 2020Unfolding the Association between the Big Five, Frugality, E-Mavenism, and Sustainable Consumption Behavior