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Bank Marketing Management

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References

1995Marketing Theory and Practice61 cited

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2003Consumer preferences for payment methods: a segmentation analysis30 cited
1998Implementing Market Segmentation Strategies in UK Personal Financial Services: Problems and Progress30 cited
1986How to Measure Your Bank's Personality: Some Insights from Canada29 cited
1995Construction and testing of a knowledge‐based system in retail bank marketing28 cited
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1999Bank marketing and information technology: a historical analysis of the post‐1970 period17 cited
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Suboptimal segmentation: Assessing the use of demographics in financial services advertising

11 cited