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If Not Effective Frequency, Then What?
4 references·3 citing·23 second hop
If Not Effective Frequency, Then What? (1997)If Not Effective Frequency, Then What?When ads work: new proof that advertising triggers sales (2007)When ads work: new proof that…When ads work: new proof that advertising triggers sales (1995)When ads work: new proof that…Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness (1979)Effective Frequency: The Rela…Reality in Advertising (1961)Reality in AdvertisingPrinciples of Integrated Marketing Communications (2021)Principles of Integrated Mark…How Rhetoric Theory Informs the Creative Advertising Development Process (2018)How Rhetoric Theory Informs t…Virtual advertising in sports events: does it really work? (2011)Virtual advertising in sports…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Survey Questions (1986)Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Animation intensity of sponsorship signage (2018)The role of sports marketing in attracting audiences towards less popular sports (2020)The Presentation of Self in Everyday Life. (1956)The Strength of Weak Ties (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Elaboration Likelihood Model of Persuasion (1986)The theory of planned behavior (1991)Can Personalization or Creativity Reduce Banner Blindness? (2022)From “Frequency” to “Continuity”—Is It a New Dawn? (1997)Is the Multi-Platform Whole More Powerful Than Its Separate Parts? (2013)Creative That Sells: How Advertising Execution Affects Sales (2015)The role of attitude objects in attitude functions (1990)The uninvited brand (2011)Conceptualizing and communicating value in business markets: From value in exchange to value in use (2018)Single-Source Research Begins to Fulfill Its Promise (1995)When Does Advertising Have an Impact? A Study of Tracking Data (1995)What Does Effective Frequency Mean in 1997? (1997)The Relationship between Cartoon Trade Character Recognition and Attitude toward Product Category in Young Children (1995)Bundling Strategies When Products Are Vertically Differentiated and Capacities Are Limited (2010)The effects of creativity on advertising wear-in and wear-out (2014)
this work references cited by second hop

References

  • 1961Reality in Advertising202 cited
  • 1979Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness114 cited
  • 2007When ads work: new proof that advertising triggers sales73 cited
  • 1995When ads work: new proof that advertising triggers sales39 cited

Cited by

  • 2021Principles of Integrated Marketing Communications20 cited
  • 2018How Rhetoric Theory Informs the Creative Advertising Development Process20 cited
  • 2011Virtual advertising in sports events: does it really work?19 cited

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