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• 2013Conspicuous Consumption and Dynamic Pricing92 cited
• 2017Is Pollution Value-Maximizing? The DuPont Case91 cited
• 2011Spillover effects of ingredient branded strategies on brand choice: A field study72 cited
• 2011Philip Kotler's Contributions to Marketing Theory and Practice71 cited
• 2014Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products68 cited
• 2012Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets64 cited
• 2016Ingredient branding for a luxury brand: The role of brand and product fit58 cited
• 2022The Customer Engagement Effect on Customer Satisfaction and Brand Trust and Its Impact on Brand Loyalty55 cited
• 2015Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products41 cited
• 2014Impact of component supplier branding on profitability36 cited
• 2017A multi-stakeholder IMC framework for networked brand identity32 cited
• 2015Measuring the short-term spillover impact of a product recall on a brand ecosystem27 cited
• 2020Ecological consumer neuroscience for competitive advantage and business or organizational differentiation25 cited
• 2015