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Marketing Management: Providing, Communicating and Delivering Value
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Marketing Management: Providing, Communicating and Delivering Value (1995)Marketing Management: Providing, Communic…The Marketing Mix Strategy in Influence to the Competitive Advantage (2014)The Marketing Mix Strategy in…Development of a guide for the visual assessment of the quality of clothing textile products (2010)Development of a guide for th…The dimensions of assortment: A proposed hierarchy of assortment decision making (2006)The dimensions of assortment:…SMEs and International Marketing (2000)SMEs and International Market…Measuring service quality: A hybrid methodology (1998)Measuring service quality: A …Locating marketing within the corporate communication managing system (1998)Locating marketing within the…Competitive Advantage: Creating and Sustaining Superior Performance (1985)EQS : structural equations program manual (1989)Marketing management: analysis. planning. implementation and control (2000)Initiating strategic planning (2005)Enhancing Export Performance through Proactive Export Market Development Capabilities and ICT Utilization (2019)The relevance of international marketing strategy to emerging-market exporting firms: from a systematic review towards a conceptual framework (2020)Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)Handbook of corporate communication and public relations : pure and applied (2004)Does Customer Relationship Management Activity Affect Firm Performance? (2008)Excellence in Public Relations and Communication Management (2013)The dimensionality of corporate communication management (CCM) (2019)Principles of Marketing (1972)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Brand and stock-keeping-unit (SKU) assortments, assortment changes and category sales (2011)The differential effect of cognitive and emotional elements of experience quality on the customer-service provider’s relationship (2018)Stackelberg model based game theory approach for assortment and selling price planning for small scale online retailers (2019)Advances in Consumer Research (2025)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Expectations, Performance Evaluation, and Consumers' Perceptions of Quality (1993)E-satisfaction: an initial examination (2000)Information seeking by female apparel consumers in South Africa during the fashion decision‐making process (2010)Marketing Research: Methodological Foundations (1977)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Influence of Training Transfer Climate and Individual Trainee Characteristics on Customer Orientation (2008)A Comprehensive Model Of Customer Satisfaction In Hospitality And Tourism: Strategic Implications For Management (2011)Customer Loyalty Explained by Electronic Recovery Service Quality: Implications of the Customer Relationship Re-Establishment for Consumer Electronics E-Tailers (2011)Research methods for business: A skill building approach (1993)Services Marketing: Integrating Customer Focus Across the Firm (1996)Crafting and Executing Strategy : The Quest for Competitive Advantage - Concepts and Cases (2004)
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  • 1998Measuring service quality: A hybrid methodology54 cited
  • 2000SMEs and International Marketing49 cited
  • 2006The dimensions of assortment: A proposed hierarchy of assortment decision making31 cited
  • 1998Locating marketing within the corporate communication managing system22 cited
  • 2010Development of a guide for the visual assessment of the quality of clothing textile products17 cited
  • 2014The Marketing Mix Strategy in Influence to the Competitive Advantage14 cited

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