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Raising the corporate umbrella : corporate communication in the 21st century
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Raising the corporate umbrella : corporate communication in the 21st century (2001)Raising the corporate umbrella : corporat…A comparative study of the linguistic manifestations of intertextuality in corporate leaders’ messages of global corporations in the US and China (2020)A comparative study of the li…The Rhetoric and Reality of Marketing (2003)The Rhetoric and Reality of M…Desire in Language: A Semiotic Approach to Literature and Art (1981)Discourse and Social Change. (1993)We’re all connected: The power of the social media ecosystem (2011)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Basics of Qualitative Research (1992)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)
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  • 2020A comparative study of the linguistic manifestations of intertextuality in corporate leaders’ messages of global corporations in the US and China19 cited
  • 2003The Rhetoric and Reality of Marketing14 cited

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