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• 2012The effect of customer relationship management adoption in business‐to‐business markets117 cited
• 2018Using Machine Learning To Cocreate Value Through Dynamic Customer Engagement In A Brand Loyalty Program115 cited
• 2014The Relationship between Loyalty Program, Customer Satisfaction and Customer Loyalty in Retail Industry: A Case Study105 cited
• 2018The Effect of Trust, Commitment, and Conflict Handling on Customer Retention: The Mediating Role of Customer Satisfaction96 cited
• 2012Customer Relationship Management ( CRM) in Hotel Industry : A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities, and Hotel Performance86 cited
• 2011Consumption in the public eye: The influence of social presence on service experience86 cited
• 2011Customer Relationship Management (CRM)'s Impact on B to B Sales Professionals' Collaboration and Sales Performance72 cited
• 2017Customer relationship management and hotel performance: the mediating influence of marketing capabilities—evidence from the Malaysian hotel industry41 cited
• 2019The Impact of Service Quality and Brand Image toward Customer Loyalty in the Indonesian Airlines Industry40 cited
• 2010Scoping study to identify factors influencing the acceptance of social CRM38 cited
• 2018The Role of Enterprise Resource Planning Systems ERP in Improving Customer Relationship Management CRM: An Empirical Study of Safeway Company of Jordan38 cited
• 2018Predicting Consumer Behavior: An Extension of Technology Acceptance Model