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Advertising and consumer psychology
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Advertising and consumer psychology (1986)Advertising and consumer psychologyVirtual travel communities and customer loyalty: Customer purchase involvement and web site design (2009)Virtual travel communities an…The Moderating Effects of Involvement on the Relationships between Satisfaction, Trust and Commitment in e-Banking (2009)The Moderating Effects of Inv…Source factors in persuasion: A self-validation approach (2009)Source factors in persuasion:…How consumers perceive product appearance: The identification of three product appearance attributes (2009)How consumers perceive produc…The SERPVAL scale: a multi-item instrument for measuring service personal values (2004)The SERPVAL scale: a multi-it…AN INTEGRATIVE MODEL OF TOURISTS’ INFORMATION SEARCH BEHAVIOR (2004)AN INTEGRATIVE MODEL OF TOURI…International leisure tourists’ involvement profile (2003)International leisure tourist…Cross-cultural validity of the food-related lifestyles instrument (FRL) within Western Europe (2003)Cross-cultural validity of th…Mapping consumers' mental models with ZMET (2002)Mapping consumers' mental mod…Closing the gap between values and behavior—a means–end theory of lifestyle (2002)Closing the gap between value…Tourism information and pleasure motivation (2000)Tourism information and pleas…Souvenir-purchase behavior of women tourists (1995)Souvenir-purchase behavior of…Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems (1995)Measuring subjective meaning …Consumer's means-end chains for “think” and “feel” products (1995)Consumer's means-end chains f…A means-end analysis of brand persuasion through advertising (1995)A means-end analysis of brand…The influence of mood on categorization: A cognitive flexibility interpretation. 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  • 2000Tourism information and pleasure motivation750 cited
  • 2004AN INTEGRATIVE MODEL OF TOURISTS’ INFORMATION SEARCH BEHAVIOR667 cited
  • 1995Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems612 cited
  • 1990The influence of mood on categorization: A cognitive flexibility interpretation.362 cited
  • 2002Closing the gap between values and behavior—a means–end theory of lifestyle299 cited
  • 2002Mapping consumers' mental models with ZMET281 cited
  • 2003International leisure tourists’ involvement profile249 cited
  • 2009Source factors in persuasion: A self-validation approach243 cited
  • 2003Cross-cultural validity of the food-related lifestyles instrument (FRL) within Western Europe197 cited
  • 1995Souvenir-purchase behavior of women tourists186 cited
  • 2009The Moderating Effects of Involvement on the Relationships between Satisfaction, Trust and Commitment in e-Banking169 cited
  • 2004The SERPVAL scale: a multi-item instrument for measuring service personal values168 cited
  • 1995A means-end analysis of brand persuasion through advertising159 cited
  • 2009How consumers perceive product appearance: The identification of three product appearance attributes

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153 cited
  • 1995Consumer's means-end chains for “think” and “feel” products150 cited
  • 2009Virtual travel communities and customer loyalty: Customer purchase involvement and web site design148 cited