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Marketing in the Service Industries
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Marketing in the Service Industries (2013)Marketing in the Service IndustriesNon-academic service quality: comparative analysis of students and faculty as users (2012)Non-academic service quality:…The Economics of Services: An Introduction (1987)The Economics of Services: An…Role of budgeting in planning, implementing, and monitoring hotel marketing strategies (1987)Role of budgeting in planning…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Principles and Practice of Structural Equation Modeling (1998)Does higher education service quality effect student satisfaction, image and loyalty? (2016)Impact of Academic and Non-Academic Service Quality on International Students Satisfaction in Chinese Universities (2022)Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Management control systems. (2004)Management control systems (2017)Breaking Free from Product Marketing (1977)After Industrial Society? (1978)An Applied Service Marketing Theory (1982)Firm growth patterns: Examining the associations with firm size and internationalization (2009)Governmental venture capital policies are not all alike: design features in 11 European Countries (2024)
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  • 2012Non-academic service quality: comparative analysis of students and faculty as users27 cited
  • 1987Role of budgeting in planning, implementing, and monitoring hotel marketing strategies10 cited
  • 1987The Economics of Services: An Introduction9 cited

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