SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Packaging in a market economy: The economic and commercial role of packaging communication
16 references·1 citing·44 second hop
Packaging in a market economy: The economic and commercial role of packaging communication (2012)Packaging in a market economy: The econom…Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues (2008)Does Touch Affect Taste? The …The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…Consumer perceptions of product packaging (2006)Consumer perceptions of produ…The multi‐faceted dimension of packaging (2005)The multi‐faceted dimension o…The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience (2003)The Communicative Power of Pr…Building strong brands in Asia: selecting the visual components of image to maximize brand strength (2003)Building strong brands in Asi…Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand (2002)Packaging as Brand Communicat…Packaging communication: attentional effects of product imagery (2001)Packaging communication: atte…The verbal and visual components of package design (2000)The verbal and visual compone…Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Managing Images in Different …What we know about consumers’ color choices (1999)What we know about consumers’…Marketing causes and implications of consumer confusion (1999)Marketing causes and implicat…Marketing communications : an integrated approach (1998)Marketing communications : an…Can Package Size Accelerate Usage Volume? (1996)Can Package Size Accelerate U…Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Extrinsic and Intrinsic Cue E…An Examination of Consumer Decision Making for a Common Repeat Purchase Product (1984)An Examination of Consumer De…The Competition Effects of Lookalike Private Label Products (2014)The Competition Effects of Lo…How Advertising Works: What Do We Really Know? (1999)A multi‐method investigation of consumer motivations in impulse buying behavior (2000)Preference for green packaging in consumer product choices – Do consumers care? (2008)Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern (2015)Sustainability in e-commerce packaging: A review (2020)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations (2017)Schema Congruity as a Basis for Product Evaluation (1989)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Seeking the Ideal Form: Product Design and Consumer Response (1995)Understanding consumers' in-store visual perception: The influence of package design features on visual attention (2013)Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers’ emotions and purchase behavior (2017)The Price Knowledge and Search of Supermarket Shoppers (1990)The Category-Demand Effects of Price Promotions (2001)The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1 (2001)Situational Strategies for Self-Control (2016)An Information Processing Theory of Consumer Choice (1979)Consumer Decision Making-Fact or Fiction? (1979)Behavioral Decision Theory: Processes of Judgement and Choice (1981)Conceptual model of the quality perception process (1990)The Different Roles of Product Appearance in Consumer Choice * (2004)An Examination of Moderator Effects in the Four-Stage Loyalty Model (2006)The Framing of Decisions and the Psychology of Choice (1981)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn (2000)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)The Measurement of Meaning (1957)Culture and Consumption (1990)Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)Colour appeal in website design within and across cultures: A multi-method evaluation (2009)The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions (2013)Marketing: Theory and Practice (1983)Strategic Brand Management (2007)Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis (2010)The influence of visual packaging design on perceived food product quality, value, and brand preference (2013)Consumer Perceptions of Food Packaging: Contributing to or Counteracting Environmentally Sustainable Development? (2015)Qualitative Data Analysis (2008)Sensory Aspects of Package Design (2017)The Emergence Of IMC: A Theoretical Perspective (2004)The management of destination brands: Five guiding principles based on recent developments in corporate branding theory (2007)Customer experience management: a critical review of an emerging idea (2010)
this work references cited by second hop

References

  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
  • 1984An Examination of Consumer Decision Making for a Common Repeat Purchase Product776 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences604 cited
  • 2006Consumer perceptions of product packaging560 cited
  • 1996Can Package Size Accelerate Usage Volume?534 cited
  • 2003The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience488 cited
  • 2001Packaging communication: attentional effects of product imagery482 cited
  • 1998Marketing communications : an integrated approach398 cited
  • 2000The verbal and visual components of package design395 cited
  • 2008Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues390 cited
  • 2002Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand376 cited
  • 2005The multi‐faceted dimension of packaging326 cited
  • 2003Building strong brands in Asia: selecting the visual components of image to maximize brand strength311 cited
  • 1999

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Marketing causes and implications of consumer confusion
296 cited
  • 1999What we know about consumers’ color choices282 cited
  • Cited by

    • 2014The Competition Effects of Lookalike Private Label Products9 cited