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Cited by

• 2013Assessing the influence of customer relationship management (CRM) dimensions on organization performance72 cited
• 2010Taking the customer into account: Transcending the construction of the customer through the promotion of self-accounting45 cited
• 2011Impact of positioning strategies on service firm performance41 cited
• 2007Positioning strategies of international and multicultural‐oriented service brands40 cited
• 2011Marketing theory and critical phenomenology34 cited
• 2004O customer, where art thou?26 cited
• 2008The Strategic Sales Organization –26 cited
• 2016CREATIVE MARKETING STRATEGY AND EFFECTIVE EXECUTION ON PERFORMANCE IN PAKISTAN22 cited
• 2005Optimising communications for charity brand management19 cited
• 2004Business agility and internal marketing19 cited
• 2005Strategy implementation: the implications of a gender perspective for change management19 cited
• 2014Comparisons of media types and congruence in positioning of service brands16 cited
• 2005Promotional planning in UK regional shopping centres: an exploratory study15 cited
• 2010Gazelle, Lion, Hyena, Vulture, and Worm: A Teaching Metaphor on Competition Between Early and Late Market Entrants