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The total package : the secret history and hidden meanings of boxes, bottles, cans, and other persuasive containers
0 references·16 citing·50 second hopsampled
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Assessing color–flavor correspondences for potato chips (crisps) (2011)Crossmodal correspondences in…Assessing the associations between brand packaging and brand attributes using an indirect performance measure (2011)Assessing the associations be…MULTISENSORY PRODUCT EXPERIENCE (2008)MULTISENSORY PRODUCT EXPERIEN…The multisensory perception of flavor: Assessing the influence of color cues on flavor discrimination responses (2007)The multisensory perception o…Packaging as Vehicle for Mythologizing the Brand (2007)Packaging as Vehicle for Myth…Examining the relationship between product package colour and product selection in preschoolers (2006)Examining the relationship be…The origins of intelligence in children. (1952)Rethinking Market Research: Putting People Back In (1997)Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Exploring implicit and explicit crossmodal colour–flavour correspondences in product packaging (2012)Influence of packaging attributes on consumer evaluation of fresh cod (2017)The Measurement of Meaning (1957)The weirdest people in the world? 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The impact of packaging finishes on brand impressions and the subsequent behavior of consumer (2020)Advances in Consumer Research (2025)Nudge: Improving Decisions About Health, Wealth and Happiness (2008)Nudge: improving decisions about health, wealth, and happiness (2008)Changing Human Behavior to Prevent Disease: The Importance of Targeting Automatic Processes (2012)Effects of Sequential Sensory Cues on Food Taste Perception: Cross‐Modal Interplay Between Visual and Olfactory Stimuli (2021)Scent in Motion: On the Multiple Uses of Ambient Scent in the Context of Passenger Transport (2021)Sensehacking the guest’s multisensory hotel experience (2022)Understanding and using the Implicit Association Test: I. An improved scoring algorithm. (2003)Implicit measures: A normative analysis and review. (2009)Crossmodal correspondences: A tutorial review (2011)Auditory contributions to flavour perception and feeding behaviour (2012)Background colour & its impact on food perception & behaviour (2018)Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differences in implicit cognition: The implicit association test. (1998)Looking hot or feeling hot: What determines the product experience of warmth? (2009)Sensory expectations elicited by the sounds of opening the packaging and pouring a beverage (2015)Effectiveness of Online Digital Media Advertising as A Strategic Tool for Building Brand Sustainability: Evidence from FMCGs and Services Sectors of Pakistan (2019)Can Package Size Accelerate Usage Volume? (1996)Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain (2017)On the Relationship(s) Between Color and Taste/Flavor (2019)International Journal of Business and Social Science (2018)Color Semantics in Human Cognition (2023)Explaining Visual Shape–Taste Crossmodal Correspondences (2023)When visual cues influence taste/flavour perception: A systematic review (2023)Shitsukan — the Multisensory Perception of Quality (2020)Simple or complex: How temporal landmarks shape consumer preference for food packages (2022)Simple = Authentic: The effect of visually simple package design on perceived brand authenticity and brand choice (2023)
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  • 2007The multisensory perception of flavor: Assessing the influence of color cues on flavor discrimination responses239 cited
  • 2008MULTISENSORY PRODUCT EXPERIENCE187 cited
  • 2011Crossmodal correspondences in product packaging. Assessing color–flavor correspondences for potato chips (crisps)166 cited
  • 2016Multisensory Packaging Design106 cited
  • 2019From Glossy to Greasy: The Impact of Learned Associations on Perceptions of Food Healthfulness82 cited
  • 2006Examining the relationship between product package colour and product selection in preschoolers82 cited
  • 2007Packaging as Vehicle for Mythologizing the Brand72 cited
  • 2015Leading the consumer by the nose: on the commercialization of olfactory design for the food and beverage sector72 cited
  • 2011On the colour and shape of still and sparkling water: Insights from online and laboratory-based testing69 cited
  • 2022Visual communication via the design of food and beverage packaging67 cited
  • 2017Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay67 cited
  • 2022Signalling taste through packaging: The effects of shape and colour on consumers’ perceptions of cheeses55 cited
  • 2013Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation

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54 cited
  • 2011Assessing the associations between brand packaging and brand attributes using an indirect performance measure51 cited
  • 2016Bottled vs. Canned Beer: Do They Really Taste Different?44 cited
  • 2013Semiotizing a product into a brand40 cited