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Cited by

• 1978Channels of Distribution Conceptualisation: A State‐of‐the Art Review64 cited
• 1989Customer Service Research: Past, Present and Future63 cited
• 1986MARKETING AS INNOVATION THE EIGHTH PARADIGM59 cited
• 1994Review52 cited
• 2020For re-institutionalizing the marketing discipline in Era V49 cited
• 2022The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal45 cited
• 2011Scientific marketing management and the emergence of the ethical marketing concept43 cited
• 2011An examination of the role for Business Orientation in an uncertain business environment38 cited
• 2015Physical distribution, logistics, supply chain management, and the material flow theory: a historical perspective37 cited
• 2015Understanding the History of Marketing Education to Improve Classroom Instruction35 cited
• 2021The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise28 cited
• 1981Seeking Strategic Involvement25 cited
• 2015The bases of power approach to channel relationships: has marketing’s scholarship been misguided?23 cited
• 1999Marketing Public Policy and the Evolving Role of Marketing Academics: A Historical Perspective