References

• 2006Two-sided markets: a progress report2,987 cited
• 1945The people's choice: How the voter makes up his mind in a presidential campaign.1,827 cited
• 2008Putting one-to-one marketing to work: Personalization, customization, and choice480 cited
• 2007The Roles of Interpersonal Communication in Mass Media Campaigns283 cited
• 2009The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents196 cited
• 2001Effects of Recessions on Advertising Expenditures: An Exploratory Study of Economic Downturns in Nine Developed Nations133 cited
• 2008Economic Growth and Advertising Expenditures in Different Media in Different Countries106 cited
• 2008SHIFTS IN NEWSPAPER ADVERTISING EXPENDITURES AND THEIR IMPLICATIONS FOR THE FUTURE OF NEWSPAPERS93 cited
• 2003The end of advertising as we know it56 cited
• 1999Integrated Marketing Communications and How it Relates to Traditional Media Advertising35 cited
• 2007The Paradigm Shift in Advertising and its Meaning for Advertising-Supported Media26 cited
• 2007How business cycles contribute to private-label success : Evidence from the U.S. and Europe18 cited
• 2000Determinants of advertising expenditures: aggregate and cross-media evidence16 cited

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