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Impact of Sale Promotıon Technıques on Consumers' Impulse Buyıng Behavıour towards Apparels at Bangalore

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References

1990Sales Promotion: Concepts, Methods and Strategies846 cited
1998Determining Segmentation in Sales Response across Consumer Purchase Behaviors232 cited
2002The efficacy of sales promotions in UK supermarkets: a consumer view217 cited
2000Consumers' perceptions of promotional framing of price201 cited
2009The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour163 cited
2006Awareness and usage of promotional tools by Malaysian consumers: the case of low involvement products65 cited
200750% Off or Buy One Get One Free? Frame Preference as a Function of Consumable Nature in Dairy Products64 cited
1999A model of price promotions with consumer search62 cited
2011Simulation of Sales Promotions towards Buying Behavior among University Students61 cited
1998Concepts and strategy guidelines for designing value enhancing sales promotions55 cited

Cited by

2021Influence of attitude on online impulse buying: perspective on marketing communication26 cited
2022Colours and Price Offers: How Different Price Communications Can Affect Sales and Customers’ Perceptions19 cited
2018The Effect of Sales Promotion and Store Atmosphere on Hedonic Shopping Motivation and Impulsive Buying Behavior in Hypermart Manado City17 cited
2020

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Buy now before it expires: a study of expiration date-based pricing

15 cited

2015THE INFLUENCE OF PRICE DISCOUNT, BONUS PACK, AND IN-STORE DISPLAY ON IMPULSE BUYING DECISION IN HYPERMART KAIRAGI MANADO15 cited

2017Investigating the Impulse Buying of Young Online Shoppers13 cited

2015Consumer Shopping Behaviour in Relation to Factors Influencing Impulse Buying: A Case of Superstores in Karachi, Pakistan12 cited

2023The impact of context cues on college students’ purchase behavior for low-carbon products in CBEC11 cited